
Last Sunday some friends and I went to Berkeley for factory tours at Scharffen Berger and Charles Chocolates. Since we weren’t leaving until 11:30, I had idealistically planned on going to the gym that morning, but I guess it’s all right that I didn’t since we got to perform manual labor at Scharffen Berger. Okay, I’m exaggerating – more at the end of the post.
I learned a few things on the Scharffen Berger factory tour:
- Scharffen Berger doesn’t source beans for their percentage bars from any one specific region; their beans come from all over the “Cacao Belt” (cacao-growing areas 20° north and south of the equator), and most bars contain beans from multiple origins.
- John Scharffenberger, one of the company’s co-creators, was previously a vintner. Since he sold his company, Scharffenberger Cellars, a year before he and Robert Steinberg started their chocolate company, he no longer had the rights to his name, which is why Scharffen Berger is split it into two words.
- The animal on the wrappers and bars is an ibex; the tour guide told us that it was on the Scharffenberger family crest.
During this part of the tour, several items were passed around for smelling, touching, and viewing: a cacao pod (preserved, not fresh), fermented cacao beans, roasted cacao beans, cocoa butter (in a semi-hard block), a vanilla bean, and various pictures. We also received some samples: cacao nibs (pretty tasty – had a lightly roasted, fresh flavor), and pieces from the 70%, 62%, and 41% bars. We also received samples of the 75% Antilles bar, Scharffen Berger’s latest bar from Trinidad, Grenada, the Dominican Republic and costal Venezuela, at the end of the tour.
70% Cacao Bittersweet: Berry taste up front (raspberries, blueberries), then a bit of bitter coffee flavor. Pretty mellow compared to some 70% bars I’ve tried.
62% Cacao Semisweet: Pretty sweet, also pretty fruity – I tasted some banana and citrus in this one. According to the tour guide, kids tend to prefer this bar.
41% Cacao Milk: a “dark milk” chocolate, very sweet and creamy, tasted like sticky butterscotch after chewing.
Antilles: Tasted some fruitiness, like plum, then a woody, ashy taste. I think I liked it better than the 70%, but I think I’d have to try it again.

During the second part of the tour, we donned hairnets (and facial hair nets, for some) to walk through the factory. The room with the roaster and winnower was closed off to the tour, but we could sort of see it through glass windows. I did get a good look at the mélangeur, where the nibs are ground, plus a good whiff of chocolate. The other machines are closed and thus not as interesting, and molding wasn’t in process. The tour guide told us about beginning of the process and probably said something about tempering or molding at the end, but I couldn’t hear her since our group was so large. There’s much more information about the process on the virtual factory tour.
The last time I went on the Scharffen Berger factory tour was a little less than three years ago, right after they’d been acquired by Hershey’s. When someone asked about the purchase during that tour, the guide told us that it probably wouldn’t affect how they produce their chocolate. I don’t know their chocolate well enough to know if anything’s changed, but I did notice that their retail store now carries Joseph Schmidt confections and Dagoba bars, the two other companies purchased by “Artisan Confections Company” (a Hershey’s subsidiary). Our tour guide also did some advertising for them at the beginning of our tour, showing us Joseph Schmidt’s “cute chocolate egg” for Easter, even though they use “a milder chocolate” and not Scharffen Berger chocolate in their confections. (She didn’t really advertise Dagoba besides a mention, maybe because their product is similar.)
Before the tour started, everyone walked from the retail store to the large room where they talk about the chocolate and pass out samples. My friends and I were near the back of the group, and when we arrived, the chairs and benches had run out. Instead of having us stand around for the twenty minutes it took for the initial presentation, the tour guide told us to start passing chairs to the front to create a new row. It wasn’t too much trouble, even though I came close to hitting people with chair legs a few times, but I was annoyed that people who weren’t handling the chairs grabbed them before we could and we ended up having to share seats. The last time I went on the tour, my friends and I showed up without reservations and had to wait to see if we could join. There were perhaps 40 people total. The tour guide told us that this tour had 72 people in it, far more than usual, because usually more people end up not coming, and they let everyone on the wait list come along. Since it’s a free tour, it’s totally lame of me to complain, but it would have been nice for people who reserved spots on the tour to get seats and hear the guide during the factory tour. The samples were pretty tasty, though, and I got a nibby bar that I’m itching to try.